Scrolling though our feeds we are bombarded with content. Some we scroll past without giving a second thought. Sometimes we pause, taking a moment to consume. Often we pause because of an emotive trigger but sometimes something catches our attention for particular reason. We all engage with content on a daily basis. Question is, what content subconsciously draws our attention…
There is no doubting that Facebook Pixel is one of the most important tools for marketers when using Facebook adverts.
The first thing a lot of marketers do with their pixel when setting it up? They do what Facebook has told them to do and they put it in the header of a website and Facebook starts tracking who clicks through from your Facebook ads.
There’s no doubting that voice search is the next big wave of search websites and businesses need to be ready for, but depending on your business this can be to different extents. A great digital business strategy always entails making sure that the marketplace can find your product/services and each of those touch points with the customer is brand optimised and easy for the consumer.
We’re becoming more connected by the minute to our devices through our voice rather than our screens. We have smart speakers, connected products everywhere and even our very own personal digital assistants. We’re slowly becoming screenless and able to navigate the digital world through our voice, making it more powerful than ever. Rumour has it that 50% of all searches will be done with voice next year with the voice shopping predicted to skyrocket too. But when it comes to the screenless world businesses have to carve out new strategies not just to mitigate an impact on sales, but to carve themselves as the thought leaders in their space in a new way, devoid of video and the best way to do this is right now is undoubtedly a strong podcast strategy.